Think breadcrumbs.

Tasty little morsels of information spread around the internet left with the intent of converting the hungry consumer into a podcast subscriber

What we’re trying to do with Content Syndication is simply leave valuable ideas on our domain and social platforms with the goal of then linking people back to the show.

Content Syndication

Think breadcrumbs.

Tasty little morsels of information spread around the internet left with the intent of converting the hungry consumer into a podcast subscriber

What we’re trying to do with Content Syndication is simply leave valuable ideas on our domain and social platforms with the goal of then linking people back to the show.

So what do we actually do:

Create a blog post with key takeaways and a full human reviewed transcript

Create quote images

Create snippet videos for YouTube/Instagram Reels/TikTok

We ensure that we pull out the most interesting, controversial, valuable points in each asset and then post them natively into social platforms or onto our own domain.

Guest Sharing

And then finally…

Each guest that comes onto a podcast has an audience.

However big or small.

If we have created something awesome, then it’s our duty to maximize the amount of people that consume the content.

So the question becomes… how can we maximize the amount of times and the amount of places that the guest shares.

Yes of course we will remind them a couple of times and ensure we send them assets we have created as Step of the Content Syndication section above.

BUT

The #1 way to get a guest to share… is to ensure they have an amazing guest experience AND get to share insights that truly resonate with them during the interview.

So how do you do this?

Ensure that you over communicate with the guest so they know what is happening at all times

Ensure that you thank the guest for their time

Ensure that you have collected information prior to the interview to ensure you are covering topics that they are passionate about

_{Ensure that your host is informed both about the guest and the topic and is continuous improving their skills (see Step 3)}

^{If you manage all of these, your guest share rate will be sure to increase.}

UP next: paid promotion strategies 📈

ng, we are able to promote a specific episode to a specific group of people interested in this condition.

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