Think breadcrumbs.
Tasty little morsels of information spread around the internet left with the intent of converting the hungry consumer into a podcast subscriber
What we’re trying to do with Content Syndication is simply leave valuable ideas on our domain and social platforms with the goal of then linking people back to the show.
Content Syndication
Think breadcrumbs.
Tasty little morsels of information spread around the internet left with the intent of converting the hungry consumer into a podcast subscriber
What we’re trying to do with Content Syndication is simply leave valuable ideas on our domain and social platforms with the goal of then linking people back to the show.
So what do we actually do:
Create a blog post with key takeaways and a full human reviewed transcript
Create quote images
Create snippet videos for YouTube/Instagram Reels/TikTok
We ensure that we pull out the most interesting, controversial, valuable points in each asset and then post them natively into social platforms or onto our own domain.
Guest Sharing
And then finally…
Each guest that comes onto a podcast has an audience.
However big or small.
Ensure that your host is informed both about the guest and the topic and is continuous improving their skills (see Step 3)
If you manage all of these, your guest share rate will be sure to increase.
UP next: paid promotion strategies 📈
ng, we are able to promote a specific episode to a specific group of people interested in this condition.
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